With recent departmental growth, including the acquisition of several surgery groups in the Valley, Phoenix Children’s needed a campaign to build awareness around the quality of care available within the Surgery Department. Specifically, we wanted to inform the audience that Phoenix Children’s is home to the best pediatric surgical department in the Southwest. The revamped department boasted physicians who were superstars in their fields—so we knew where our focus should be. We developed an integrated campaign showcasing the surgeons themselves and the most critical tools each one possesses: their hands.
The campaign resulted in over 7 million total impressions (traditional, digital, PPC), with 19,900 total clicks, and over 5,500 sessions to the site leading to 285 conversions.
My role: Creative director
Creative efforts included: Video, print, digital
