I'm Aaron Castiglione, an art director and graphic designer in Phoenix, AZ.

I love all things design and strive for thoughtful simplicity in my solutions.

In additional to wearing plaid, I also enjoy playing drums and eating food.

For 25 years, this iconic restaurant had been serving up “twisted Italian” to the pizza and pasta lovers of Arizona. What started out as a single neighborhood pizza joint had grown to include 21 locations. Given this expansion, the need for a strategic, targeted marketing effort was greater than ever.

Our creative assignment was to break through the clutter in a very crowded restaurant space while also making an impact that would drive awareness and brand recognition, ultimately translating to sustained sales and traffic. Cross-platform executions focused on the amazing food, which was well-known for being BIG: in size, flavor and attitude.

My role: Creative director

Creative efforts included: Video, print, outdoor, digital