For 25 years, this iconic restaurant had been serving up “twisted Italian” to the pizza and pasta lovers of Arizona. What started out as a single neighborhood pizza joint had grown to include 21 locations. Given this expansion, the need for a strategic, targeted marketing effort was greater than ever.
Our creative assignment was to break through the clutter in a very crowded restaurant space while also making an impact that would drive awareness and brand recognition, ultimately translating to sustained sales and traffic. Cross-platform executions focused on the amazing food, which was well-known for being BIG: in size, flavor and attitude.
My role: Creative director
Creative efforts included: Video, print, outdoor, digital