I’m Aaron Castiglione, a creative director and art director in Phoenix, AZ.

I love all things design and strive for thoughtful simplicity in my solutions.

In additional to wearing plaid, I enjoy playing drums and eating food.

Developing a brand identity

Developing a brand identity

Posted on Nov 15, 2019

A brand identity is a system of elements designed to work together to keep your brand focused and clear. When done right, it provides consistency and purpose to your marketing. Without it, you run the risk of appearing fragmented, or worse, being irrelevant. Developing a solid brand identity is a great way to connect with […]