I’m Aaron Castiglione, a creative director and art director in Phoenix, AZ.

I love all things design and strive for thoughtful simplicity in my solutions.

In additional to wearing plaid, I enjoy playing drums and eating food.

Developing a color palette

Developing a color palette

Posted on Jan 5, 2017

The color palette is a fundamental component of any design solution. When developing a color palette, consider the overall intent of the piece as different color combinations will yield different emotional responses from your audience. There are several tried and true strategies that can be utilized when combining colors to develop palettes. Use the color […]