I’m Aaron Castiglione, a creative director and art director in Phoenix, AZ.

I love all things design and strive for thoughtful simplicity in my solutions.

In additional to wearing plaid, I enjoy playing drums and eating food.

With recent departmental growth, including the acquisition of several surgery groups in the Valley, Phoenix Children’s needed a campaign to promote its Surgery Department. The goal of the campaign was to build awareness around the quality of care available within the department. Specifically, we wanted to inform the audience that Phoenix Children’s is home to the best pediatric surgical department in the Southwest.

My role: Creative director

Creative efforts included: Video, print, digital