High Street is an indoor/outdoor shopping and dining destination in North Phoenix. We were asked to help build and drive brand awareness with a focus on dining and entertainment. We needed to establish a strong brand position and communicate it across all brand marketing materials.
This part of North Phoenix is a very highly-populated area but no destination had truly claimed it as their own. By encouraging people to “Hang out up here,” the creative established High Street as the area’s go-to social hub. Headlines allowed for highlighting everything High Street offers.
My role: Creative director
Creative efforts included: Video, outdoor, display, social, print