I’m Aaron Castiglione, a creative director and art director in Phoenix, AZ.

I love all things design and strive for thoughtful simplicity in my solutions.

In additional to wearing plaid, I enjoy playing drums and eating food.

High Street is an indoor/outdoor shopping and dining destination in North Phoenix. We were asked to help build and drive brand awareness with a focus on dining and entertainment. We needed to establish a strong brand position and communicate it across all brand marketing materials.

This part of North Phoenix is a very highly-populated area but no destination had truly claimed it as their own. By encouraging people to “Hang out up here,” the creative established High Street as the area’s go-to social hub. Headlines allowed for highlighting everything High Street offers.

My role: Creative director

Creative efforts included: Video, outdoor, display, social, print