I’m Aaron Castiglione, a creative director and art director in Phoenix, AZ.

I love all things design and strive for thoughtful simplicity in my solutions.

In additional to wearing plaid, I enjoy playing drums and eating food.

Health Choice Preferred needed a new brand to create differentiation in the marketplace and help communicate their value proposition. The brand needed to resonate across 5 distinct audiences; member, provider, payor, employer and health systems. The new brand was developed from the ground up, leveraging candid photography, a calming color palette and contemporary typography.

My role: Art director

Creative efforts included: Outdoor, booklet, website, business system