I’m Aaron Castiglione, a creative director and art director in Phoenix, AZ.

I love all things design and strive for thoughtful simplicity in my solutions.

In additional to wearing plaid, I enjoy playing drums and eating food.

The personality of type

The personality of type

Posted on Jul 4, 2017

All typefaces have personality. Some are subtle and understated. Some are boisterous and overt. These personalities can be leveraged to reinforce your message and the overall intent of your design. Conversely, using a typeface with a contradicting personality can detract from the message and confuse the audience. Making informed decisions regarding these personalities is critical […]